The Role of Track-and-Trace Technologies in Anti-counterfeit Pharmaceutical Packaging
The global anti-counterfeit pharmaceutical packaging market is set for a period of robust expansion, with its value projected to grow from USD 127.5 billion in 2025 to USD 290.9 billion by 2035. This significant growth, representing a strong Compound Annual Growth Rate (CAGR) of 8.6%, is primarily fueled by heightened regulatory scrutiny, the escalating global incidence of counterfeit drugs, and the industry-wide adoption of advanced track-and-trace technologies.
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Market expansion reflects an urgent need to secure complex
global supply chains, where the World Health Organization (WHO) estimates that
over 10% of medical products in low- and middle-income countries are
substandard or falsified. In response, pharmaceutical companies are
increasingly integrating authentication technologies across both primary and
secondary packaging to ensure patient safety and brand integrity.
Key Market Segments Powering Adoption
The market’s growth is concentrated in specific technology
and format segments critical to modern supply chain security:
- Mass
Serialization Dominates Technology: Mass serialization will
hold the largest share of the printing technology segment in 2025 with a 34%
market share. This technology, which assigns a unique identifier to
each product unit, is indispensable for real-time traceability and is
being driven by global mandates such as the USA’s Drug Supply Chain
Security Act (DSCSA) and the EU’s Falsified Medicines Directive (FMD).
- Blisters
Lead Packaging Formats: Blister packaging is set to lead the
market with a 31% share in 2025. Its popularity is due to its
unit-dose precision and inherent tamper-evident structure, which makes it
the preferred format for solid-dose pharmaceuticals and allows for
seamless integration of both overt (e.g., holograms) and covert (e.g., invisible
inks) security features.
- Permanent
Adhesives Ensure Tamper Evidence: With a 47% market share, permanent
adhesives will dominate the adhesion type segment in 2025. These are
crucial for creating security labels, holographic seals, and other authentication
strips that provide irreversible tamper evidence, meeting strict
regulatory requirements for high-risk drugs.
Regional Dynamics and Growth Outlook
The adoption of anti-counterfeit packaging varies by region,
influenced by local regulations and market priorities:
- United
States Sets the Pace: The United States remains the most lucrative
market, with a projected CAGR of 9.1%. This is largely driven by
the final phase of DSCSA enforcement, which mandates unit-level
traceability and has created a strong demand for mass serialization and
tamper-evident labels.
- United
Kingdom and Germany Maintain Strong Growth: The United Kingdom
is projected to grow at an 8.4% CAGR, supported by post-Brexit drug
safety standards and increasing scrutiny of parallel imports. Germany’s
market will grow at an 8.1% CAGR, anchored by its high-value
biologics sector and a centralized distribution model that prioritizes
packaging innovation, such as 3D barcodes.
- China’s
Market Gains Momentum: China’s market is forecast to grow at an 8.3%
CAGR, underpinned by government-led procurement programs and new
serialization mandates for APIs. However, challenges remain in rural
distribution chains, where the adoption of verification tools is still
maturing.
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Competitive Landscape and Strategic Focus
The anti-counterfeit pharmaceutical packaging market
features a competitive landscape shaped by innovation-driven leaders. Key
players like CCL Industries, SICPA Holdings, Zebra
Technologies, and ATL Security Label Systems are focusing their
strategies on serialization systems, overt and covert authentication
technologies, and integrated smart-packaging platforms.
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