Market Size and Forecast for the North America Fresh Meat Packaging Market

 The North American fresh meat packaging market is projected to attain a valuation of USD 724.4 million in 2023 and is expected to grow at a CAGR of 4% to reach USD 1,070.9 million by 2033, according to the latest report by Future Market Insights (FMI). The growth of the market is attributed to the increasing demand for innovative packaging solutions, driven by advancements in packaging materials and technologies, as well as rising meat consumption in the region.

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According to FMI’s research, the North America fresh meat packaging market is anticipated to achieve a value of US$ 724.4 million in 2023, with a projected growth to US$ 1,070.9 million by 2033, showing a promising compound annual growth rate (CAGR) of 4% between 2023 and 2033.

The United States of America remains the unrivaled leader in the fresh meat packaging market, accounting for an impressive 92.6% regional market share in 2022. This dominance is set to continue, with the market projected to grow at a Compound Annual Growth Rate (CAGR) of 3.8% from 2023 to 2033, commanding over 93% market share by the end of 2023.

The key driver of this growth is the escalating consumption of meat products, with a particular emphasis on pork, poultry, and beef. As the population urbanizes and living standards improve, there's a significant uptick in the demand for animal products. Additionally, the United States benefits from advanced processing infrastructure and robust exports of beef and poultry.

Consumers in the region are increasingly cognizant of food safety and hygiene, which further fuels the demand for packaging solutions that preserve the freshness and quality of meat while preventing contamination. The surge in e-commerce activities has given rise to a need for tamper-proof, durable, and resilient packaging solutions, particularly for fresh meat, driven by the desire to ensure product integrity during shipping and handling.

The United States is at the forefront of these trends, making it a hotbed for fresh meat packaging solutions that cater to the evolving needs of the meat industry and consumers alike.

Competitive Landscape

Future Market Insights in its latest market analysis discusses about the key trends shaping the fresh meat packaging market and highlights the strategies employed by market players to strengthen their market position. Market players are emphasizing on expanding their product portfolio to reach wider customer base. They are also inclined towards forming alliance and strategic merger and acquisition with other players.

The Major Key Players Are-

• Multivac Sepp Haggenmüller GmbH & Co.KG
• Robert Reiser & Co.
• Harpak-ULMA Packaging LLC
• ALKAR-RapidPak, Inc.
• Sealpac International BV.
• Bemis Company Inc.
• Winpak Ltd.
• Sealed Air Corp.
• Berry Plastic Group Inc.
• Coveris Holdings S.A.

The North American Fresh Meat Packaging Industry Growth is projected to witness in the coming years, driven by the increasing demand for packaged fresh meat in the region. Fresh meat packaging is an essential aspect of the meat industry, as it helps to preserve the quality and safety of the product. The packaging of fresh meat is crucial for maintaining its freshness, taste, and texture. It also helps to extend the shelf life of the product and protect it from contamination.

However, the stringent regulations regarding the use of plastic in packaging and the concerns about the environmental impact of plastic packaging are some of the factors that may hinder the growth of the North American fresh meat packaging market.

Industry Trends and Future Prospects

Convenience and Portability: On-the-Go Lifestyles

In response to consumers’ busy lifestyles, packaging manufacturers are developing solutions that offer convenience and portability. Ready-to-cook meat packages, individually portioned cuts, and easy-open packaging are gaining popularity, catering to the needs of busy households and individuals.

Personalization and Branding: Standing Out on the Shelf

In a competitive market, packaging plays a pivotal role in capturing consumers’ attention. Brands are focusing on innovative designs, vibrant colors, and unique shapes to create visually appealing packaging that reflects their identity and resonates with their target audience.

E-commerce-Friendly Packaging

The rise of e-commerce has prompted a shift in packaging requirements. Meat products need to be packaged in a way that ensures their safety during transit and delivery. Packaging solutions that provide effective insulation and protection against temperature fluctuations are gaining traction in the e-commerce space.

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Key Takeaways from FMI’s Fresh Meat Packaging Market Study

• Ethylene Vinyl Alcohol (EVOH) material segment is expected to grow at more than 4% CAGR owing to its eco-friendly nature and high recyclability.
• Modified atmosphere packaging technology is predicted to expand at more than 2.6% CAGR owing to its superior aesthetics and improved shelf life.
• 7-layer segment will generate the highest revenue followed by 5-layer segment as they offer extended shelf life, protects meat from bacteria like salmonella.
• U.S. will account for more than 80% share of the North America market backed by increasing consumption and export of poultry and beef and presence of modern processing infrastructure in the country.

“Rising popularity of fresh processed meat products like hot dogs and rapid expansion of quick service restaurant chains and fast food joints like McDonalds will boost the demand for fresh meat packaging in North America,” says the FMI analyst.