Innovations in Nutraceuticals Fuel Prenatal Vitamin Supplement Demand
The global prenatal vitamin supplement market is poised for steady expansion, projected to grow from USD 649.1 million in 2025 to nearly USD 1.23 billion by 2035 , reflecting a CAGR of 6.6% . This momentum underscores the growing awareness of maternal health worldwide, the increasing adoption of prenatal care, and continuous product innovation shaping the nutritional landscape for expectant mothers. Rising Awareness and Expanding Needs Prenatal vitamin supplements are no longer seen as optional but as essential components of maternal care. With rising maternal age, lifestyle challenges such as obesity and diabetes, and heightened risks of nutritional deficiencies during pregnancy, the role of supplementation has become critical. These products are designed to deliver essential nutrients including folic acid, iron, calcium, vitamin D, and DHA , supporting fetal growth and reducing complications like anemia and neural tube defects. Governments and healthcare organizations ar...