A2 Milk Market Top Scenario, SWOT Analysis, Business Overview and Forecast to 2031

 The global A2 milk market is forecast to expand at a CAGR of over 10.3% throughout the forecast period between 2021 and 2031, projects ESOMAR-certified consulting firm Future Market Insights (FMI). A2 milk is becoming popular among the lactose intolerant population for its absence of lactose and superior taste and nutrition than plant based milk.

A2 milk has a wide range of applications from making cheese and yogurt to cake and cookies. Growing application of A2 milk in producing milk for infants and innovative strategies adopted by the market players to expand their footprint will give tailwinds to the growth witnessed. A2 milk has high nutritional value with no issues of indigestion and bloating. These attributes are favoring the increasing demand for A2 milk.

An increasing number of customers are switching to clean label products due to rising awareness regarding the harmful effects of artificial chemical ingredients. The U.S. Food and Drug Administration (FDA) have issued strict policies and guidelines regarding food safety and product nutritional level. A2 milk is free from antibiotics and hormones. These factors are contributing towards rapid growth in demand. It also is enriched with Omega-3 which reduces the cholesterol levels and is effective in preventing cancer. Awareness regarding health benefits of A2 milk will continue driving its sales.

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“A2 milk and milk products are considered ideal for bakery and confectionary products. Growing western influence across the globe will lead to increase in demand for bread making, directly intensifying the A2 milk market sales,” says the FMI analyst

global a2 milk market regional plc positions and notable trends

Key Takeaways

  • In US, rising customer inclination towards healthy food products promoted the market players to expand their product portfolio. Acquisition of smaller milk companies by large conglomerates like Wal-Mart and Costco will elevate the A2 milk market sales.
  • A surge in demand for powdered milk is expected in China, as customers are switching towards powdered milk for infants.
  • New Zealand is predicted to offer lucrative growth opportunities for A2 milk market owing to customers showcasing increased spending habits on healthy and premium products, growing awareness regarding benefits of A2 milk and increasing demand of A2 milk from bakery and confectionaries.
  • India is expected to become a high potential market owing to rising prevalence of cardiovascular diseases and diabetes, promoting consumers to switch towards healthy food options promoting market growth.
  • Rising demand for clean label products especially among athletes in Brazil is boosting theA2 milk market sales.

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